Kinetic typography

Kinetic means movement: letters change position, scale, orientation or form to carry meaning in time. Used in titles, lyric videos and animated posters, the technique translates emphasis, speaking rhythm and emotion into visual action while making reading order and duration part of the composition.

Kind

Visual grammar

Lineage

Motion graphics and kinetic typography

Medium family

Moving image, cinema and video

Medium

Vector graphics

Technique

Typographic layout

Composition

Type-led

Key traits

1. 01Type scale and position follow rhythm
2. 02Spacing and line breaks participate in movement
3. 03Key words create clear reading pauses